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“…the movements we do every day depend heavily on how much load our muscles can move—which becomes critical as we age. Think: picking up small children, carrying in groceries, getting up off the floor, or even more importantly, preventing a fall.”
  • Giuseppe Ciccolella, NSCA-CPT, CSCS, MES

Setting Up a Mindset for Success in 2024

As we come to the end of 2024, allow me to wish everyone a wonderful holiday season. Now is the time of year to enjoy spending time with family and friends, not to mention enjoying good food, especially together.

It’s also the time of year when feelings of indulgence and guilt surface—feelings reinforced by a bombardment of messaging around New Year’s resolutions and weight loss plans. My holiday wish for you: let that go and give yourself grace—if you’ve been doing the hard work these preceding 10-11 months, these celebrations should minimally impact you. You’ve set yourself up for success, and that, too, is something worth celebrating.

If you feel, however, that 2023 was the year of good intentions, then rally those good intentions into a new mindset that helps you break the cycle of “new year, new diet”—a new mindset focused on gain.

Resolve to Retire the Resolution

New Year’s resolutions and diets have been long-time bedfellows, but nothing sounds more de-motivating at the start of a new year than a mission intent on loss. For many, focusing on what you can gain vs. what you have to lose can be a paradigm shift. So, what do I mean when I say focus on what you can gain? Simply this: prioritize your muscle health by fueling for and training to build (or gain) strong, lean muscle mass.  

Why focus on muscle gain?

When we think about muscle, we tend to think of it in one of two camps: how it makes us look (“aesthetics”) and sports performance—but skeletal muscle is actually much more than that. As the largest endocrine organ in the body, muscle is responsible for body movement, posture, temperature, glucose regulation, soft tissue support, AND metabolism. When you support strong, healthy muscle, it supports you right back: 

  • You become stronger and more capable! I know the obvious.
  • You have better blood sugar regulation! Take that, diabetes risk!
  • Your energy increases! 
  • Your body composition improvesBuilding muscle drives fat loss, a 2-for-1!
  • You have improved mental clarity and brain health
  • Your survivability increases vs disease! Muscle literally keeps you from wasting away.

How do you focus on muscle health and strength?

As active adults, it should come as no surprise that it is the combination of nutrition and exercise, but more specifically, a nutrition plan that ensures adequate consumption of high-quality protein and an exercise regime that has strength training as its foundation.

High-quality protein is essential.

As an essential macronutrient, protein is a delivery mechanism for 20 amino acids that help the body build, restore, and repair—even beyond the muscle. Consuming high-quality protein, particularly as we age, is paramount. So, you ask: What is an adequate amount? 

The average American consumes 70 grams of protein a day. When it comes to active aging adults, medical experts, such as Gabrielle Lyon, MD, recommend a guideline of 1 gram of protein per pound of ideal body weight (Ideal = weight at which you feel your healthiest), and primarily consumed through whole foods (vs. bars and supplements). I know what you are thinking: how could I ever eat that much protein? 

Fortunately, you don’t have to bear the burden of figuring it all out—there are a number of professionals—from fitness coaches like me to nutritionists—on staff at Fitness Incentive to help you identify high-quality protein sources and build a meal plan that fuels you to build muscle and strength (while simultaneously improving your body composition).

Resistance training is the ying to protein’s yang.

When it comes to muscle health, resistance (strength) training is the other half of the equation. In simple terms, it is through the action of moving weight (or load), specifically heavy-to-you weight, that the muscle is instigated to increase glucose and protein uptake, repair and build mass, and improve its function to deliver the needed muscle contraction.

Why is building mass and improving muscle strength important? Firstly, because the movements we do every day depend heavily on how much load our muscles can move—which becomes critical as we age. Think: picking up small children, carrying in groceries, getting up off the floor, or even more importantly, preventing a fall. Secondly, the process noted above helps improve our metabolism, allowing us to more effectively and efficiently leverage energy (calories) whether we are moving or at rest.

If you are new to weight training or not comfortable navigating heavier weights or the gym floor equipment, let the personal training staff at Fitness Incentive help you change all that. They can help assess and guide your movement and form, build programs to address your goals and drive your familiarity and comfort with weight amidst any injury or safety concerns.

In 2024, let it be the mindset and muscle gain that matters. Retire the New Year’s resolution. After all, what do you have to lose? Or rather, what do you have to gain?


Contact me today for a free consultation: or call: 1-917-817-8373

About The Author


Giuseppe Ciccolella

Giuseppe Ciccolella, NSCA-CPT, CSCS, MES, is an NSCA-Certified Personal Trainer, Certified Strength and Conditioning Specialistand a certified Medical Exercise Specialist, as well as a USA-certified boxing coach. He has over 25 years of experience helping people of all ages and abilities achieve their wellness goals through personalized approaches to strength training, nutrition, injury rehabilitation, and prevention.

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