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Oway (Organic Way) is the world’s first PROFESSIONAL ORGANIC HAIR COLOR to take a holistic approach to hair, health and the delicate world around us.

Organic Hair Color…and Beyond

At Incentives Organic Spa and Salon we take the “organic” in our name quite seriously. We’re constantly searching for the best natural organic alternatives to traditional beauty products. We are particularly proud and excited to offer our clients organic hair color and lightening treatments by OWAY Simply Organic. Simply Organic is the first color line in the professional beauty industry to use ‘Farm to Chair’ ingredients grown on their 100% chemical-free farms in Bologna, Italy. They are an eco-friendly line that delivers exceptional results while being gentle to the hair and the environment!
They are motivated by a simple concept:


Oway (Organic Way) is the world’s first PROFESSIONAL ORGANIC HAIR COLOR to take a holistic approach to hair, health and the delicate world around us. Their “green chemists” hand-select the highest quality ingredients through the use of active botanicals and pure essential oils to create gentle formulations that deliver rich, multifaceted color results for a non-toxic salon experience. Their formulas have won them best professional ammonia-free hair color two years in a row (2015 and 2016)!

Oway’s organic salon products take root on their family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature. Oway insiders call it Ortofficina, meaning “organic way” (see their website: There they grow, pick and distil pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards. They believe in the delicate balance between beauty and health.

Oway is on a mission to change salons for the better by providing safer, more natural, and organic products that perform to the highest professional standards which is why Incentives Salon stands behind their brand. They offer products that give you a more pleasant salon experience, gorgeous longer lasting results, and healthier hair.

7 Reasons To Switch: The benefits of using Oway organic color:

  1. They offer 95 rich and luxurious shades
  2. No harsh fumes
  3. Full gray coverage
  4. Cruelty-free and vegan
  5. Long lasting, shiny hair color
  6. Nourishing organic ingredients
  7. Respects hair’s pH and structural integrity

Is Organic Color Right for You?

When some of us hear the word “organic,” we think higher prices and less effective products, but when it comes to hair color, this is far from the truth. In fact, you don’t need to compromise. You can have gorgeous and healthy hair all at an affordable price! Plus…

Healthier Hair.

Traditional color formulas are drying and alter your hair’s pH which irreparably prevents the cuticle from fully closing. As a result, your hair loses its ability to retain moisture, protein, and color molecules. Oway color is oil-based and alkaline which preserves the integrity of your hair and its ability to retain moisture and color.

Total Gray Coverage.

Oway Color Systems easily penetrates gray hair because it is also a conditioning agent that softens the cuticle.

Fewer Chemicals.

About 64% of what we put on our skin is absorbed into our bodies and goes directly into the bloodstream. It stands to reason that the fewer chemicals you put on your body, the fewer will make their way into your body. By the same token, the fewer chemicals make their way into the atmosphere and water. It’s better for you and better for our environment.

Uplifting Aromas.

Walk into a salon using traditional color products and you are immediately met by the smell of ammonia and other chemicals. For some, this is not only unpleasant but can lead to headaches. Oway color formulas are naturally scented making it gentler to your senses.

Healthier for Hair Stylists.

Being a hair stylist in a traditional salon is one of the most toxin-intensive careers. Colorists who use Oway Simply Organic Color Systems can breathe easy, literally! The ingredients are safer for stylists who are exposed to coloring products on a daily basis.

It’s time you went Ortofficina! Book your appointment today: 631-893-3490 or Click Here

Oway Chestnut Brown

Amazing Color Formulas!

1. Chestnut
Chestnut is a favorite among women because it suits a wide variety of skin tones. This rich shade not only gives off a warm, glowing vibe, it’s also very easy to maintain and style.

Oway Luxe Blonde

2. Luxe Blonde
Soft, creamy blondes are pretty, but when they’re given more dimension, they are absolutely stunning. And this is something we are really good at!

Oway Havana Blonde

3. Havana Blonde
Want a hair color change but not yet ready for super bold tones? A nice blonde balayage might be the answer. It’s natural-looking and great for growing out hair.

Oway Copper Brown

4. Copper Brown
Copper Brown is one of those shades that is just timeless. It’s an eye-catching but elegant hue that instantly elevate any look, especially if you add depth and dimension to the base color.

Oway Radiant Plum

5. Radiant Plum
Why we love spring: It’s the season to experiment with bolder, more vibrant hair colors. An aesthetically striking hue, this Radiant Plum hair color makes a perfect statement this season.

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About the Author…

Mary Tufano

Mary Tufano

Mary Tufano is a member of the highly acclaimed desk staff at Incentives. She is a frequent contributor to Fit to Print.

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