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Fitness Incentive is about to introduce a major change to our membership model.

Starting February 1st, 2023, we will be “unbundling” our membership, separating our Class Studios and the Basic Gym into separate memberships.

There will be three basic options:

How Does It Work?

Starting February 1st, 2023, there will be three different tiers of membership:


This membership will include full access to the gym floor, which includes all cardio and weight equipment, as well as the Free Weight and Queenax rooms. All other services are available for a fee, such as personal training, individual classes (which will cost $25 each and can be purchased through the FI+ App), and childcare. The cost will be $75 per month

One Studio

This membership will include everything in the Basic membership, plus full access to all classes in one studio of your choice. You can choose either the Group Ex Studio (aka, the “big room” or the “aerobics room”), The Cycling Studio (aka “Spin”), or the Yoga and Pilates Studio. All other services are available for a fee, such as personal training, individual classes in other studios (which will cost $25 each and can be purchased through the FI+ App), and childcare. The cost will be $100 per month.


This membership will include everything in the Basic membership, plus all classes (over 100 per month) and free childcare.  The only service not included is personal training, which is available for a fee. The cost will be $125 per month.

Class Reservations will be required

As part of this new membership model, we will be requiring you to sign-up for classes you will be attending. This can be done 24 hours in advance through the FI+ Mobile app. You’ll receive a ticket for the class when you check in at the front desk, and you’ll be required to present it to the class instructor.

We are planning to introduce this procedure starting on or about December 15th, 2022. You’ll receive notice prior to implementation.

Still an Incredible Fitness Value

As many of you already know, single-service studios are typically $150 and up just to take a small handful of classes per month, limited to a specific program like yoga, cycling, or boot camp. This new membership structure and pricing better reflects the value of Fitness Incentive membership in the current fitness market. It also provides more selections for members to focus their fitness dollars exactly where they want to spend them.

Let’s Compare: Typical “Studio”

Compare what you get at “studio” facilities to what we offer at FI:
At the typical “studio” style gym, there’s one type of class – what they specialize in. That’s it. The equipment options are severely limited, or there’s none at all, except what they use in their one program. Want to lift weights or run on the treadmill? Sorry, wrong gym. Most have a limited class schedule with limited space, and many restrict how many classes you can take in a month. They typically lack locker rooms and showers, and you’re very unlikely to find babysitting, never mind a café or a spa – but they still charge high prices – often $150, $175, or more per month. We’ve seen yoga studios charging $225 a month!

Vs. FI

At FI, you get unlimited classes in a wide range of styles. Over 100 per week! Want to try a yoga class today? – go ahead! How about cycling? – right there for you! Plus, tons of clean, well-maintained cardio and strength equipment at your disposal. And this doesn’t even touch on the amenities – spotless locker rooms with showers and sauna, our nursery, café, boutique, and Incentives Organic Spa & Salon. Not to forget the community and staff – friendly, courteous – more like a big family than a gym. It’s not only a great place to work out, it’s an incredible value.

You are golden Image 2022

How Does This Effect You?

Here’s the Best Part – You’re Golden!

All current members, as of 1/31/2023, will be “grandfathered” in as GOLD All-Access members at your current rate. What’s more, you’ll remain locked in as a GOLD member for as long as you continue to be a member.

Same rate, same access – locked in… Forever!

For our current members, that means you’ll continue to get full access to everything – all the classes, all the equipment, everything FI for exactly what you’re paying now. All you need do is stay a member. That’s it!

…Or You Could Be!

For former and prospective members contemplating joining or re-joining, the time to act is now. Join before 2/1/23, and you can still lock as a GOLD member under the current membership model at the current rate. It’s the best value in Fitness by a mile. And it’s your last chance to get it – and keep it!

So, What Do You Need to Do?

If you’re currently a member, the short answer is nothing! Your current membership will be deemed Golden, and you’ll remain an all-access member locked in at your current rate – for as long as you remain a member. That last part is critically important. All you need to do to protect your rate is stay a member. If your membership lapses, you’ll need to rejoin at the new rates.

If you’re not currently a member (or you know someone who isn’t), it’s time to join! This is your last chance to join at 2022 rates and lock in as a Gold All-Access member. Once the calendar rolls over to February 1st, 2023, the old rates will be gone forever. So if you’re thinking of joining or know someone who should, it’s time to act.

Give a Golden Gift

Here’s a new Take on “the Gift that Always Fits.” A thoughtful way to change someone’s life in 2023 is to Gift them the Gold! You can purchase gift cards for one month, three months, and full-year GOLD memberships. These cards are good for GOLD membership at the 2022 rate through 3/31/2023. (After 3/31/2023, they are redeemable for the cash equivalent in membership at 2023 rates). It’s a memorable gift that can truly change the trajectory of a loved one’s life. You can purchase them at the front desk or online at

If you have questions about the new unbundled membership model, stop by the front desk, or email us at

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